SEO tools are software programs or online services designed to help website owners, digital marketers, and SEO professionals improve their website's performance in search engines. These tools provide a range of features, such as keyword research, competitor analysis, backlink monitoring, and website optimization. SEO tools can help users identify technical issues on their website, analyze website traffic and user behavior, and track their website's ranking performance in search engine results pages.
Some examples of popular SEO tools include Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Yoast SEO. These tools can help website owners and digital marketers make informed decisions and take actions to improve their website's SEO performance.