The Story Behind Mixed Emotion
Mixed Emotion started from a frustration most streetwear buyers know too well, which is the gap between how clothes look in marketing campaigns and how they actually wear after a few months of real use. Anyone who has bought from the big-name streetwear labels has seen the same problems repeat across brands, with prints cracking after three washes, fabrics losing their structure, and graphic placements that looked good only in a flat studio photo. The brand was built specifically to address that gap, with a focus on construction quality that survives daily wear rather than just photo shoots. The Mixed Emotion name itself reflects the brand identity, since we believe streetwear should express how you actually feel on a given day rather than forcing you into one rigid aesthetic, and that idea runs through every drop we release. The mood-based naming on our pieces, like Angel, Astronaut, Ranger, and Goblin, came from this same thinking, where each design represents a different emotional space you can step into depending on what the day calls for. The streetwear culture itself has always been about identity and expression, which publications like Hypebeast have documented over the past two decades, and our approach builds on that tradition with construction quality that holds up to daily wear.

What Mixed Emotion Stands For