At Frends Beauty, we’re dedicated to empowering beauty professionals with the products they need to create stunning results. Established in Los Angeles in 1940, our beauty supply store specializes in professional makeup artist supplies, theatrical cosmetics, special effects tools, wigs, and hairstyling essentials. From everyday classics to the latest arrivals, our curated inventory features high-performance brands trusted by film, TV, bridal, and editorial artists—including industry favorites like kryolan foundation for flawless, camera-ready skin, the living proof hair care line for advanced, science-backed hair solutions, and embryolisse moisturising cream for deep hydration and smooth, makeup-ready skin. Members of our “Frends With Benefits” discount program enjoy up to 40% off, plus access to expert advice, fast fulfilment, and worldwide shipping. Discover premium products that elevate your craft and keep your kit fully stocked.